Are you considering a switch to a more eco friendly toilet paper?
I think it’s a great idea.
Switching to an eco friendly toilet paper can make such a big difference to your footprint over the long term. Plus there’s no difference in quality at all – not that I’ve found at least.
Out of the many paper products we consume every day, toilet paper is usually one of the easiest to forget when tallying up the impact of paper items. Just because we use it so frequently!
But I’ve personally made the switch to buying more environmentally friendly toilet paper and it’s been great for all the family.
So, what is the best eco friendly toilet paper and what features should you look out for when buying sustainable toilet rolls? Here’s all you need to know!
Serious Tissues produce a 100% recycled toilet paper made from UK paper sources in a factory in Lancashire. How good is that? The toilet roll quality is very high and is 3 ply thick for extra comfort.
- 100% recycled toilet roll
- Made in Lancashire from UK paper sources
- No unnecessary packaging
- High quality, soft toilet roll - 3 ply thick, extra long
- Carbon neutral certified (UK first)
- Free delivery
- Decolourise paper using non-chlorine and non-bleach method
- Quick List of Eco Friendly Toilet Papers 2023
- 8 Best Eco Friendly Toilet Paper Choices
- 8. Ecoleaf
- Toilet roll and deforestation
- What makes eco toilet paper?
- Types of eco friendly toilet paper
- Is bamboo toilet paper really better for the environment?
- What to look out for when buying sustainable toilet paper?
- My verdict on eco friendly toilet roll
Please note, this post contains affiliate links to eco brands that I’ve used and trust. I may earn a small commission on any purchases, which helps with the running costs of this site.
Quick List of Eco Friendly Toilet Papers 2023
If you’re looking for a quick list straight off the bat of where you can buy the best eco friendly toilet roll from, then here it is. You can find discount codes too to help you get a better deal.
- Serious Tissues – code TINYECO for 20% off
- Naked Sprout – code TINYECO for 10% off
- Bazoo – code TINYECO for 10% off
- Bumboo – code TINYECO10 for 10% off
- Cheeky Panda – code TINY for 20% off
- Who Gives a Crap – TINYECOHOME for £5 off
- Honest Supplies
- Ecoleaf
Please note, the brands here aren’t listed in any particular order. That being said, of the ones I’ve tried Serious Tissues have been the best quality.
You can carry on reading below to find out all the details on eco toilet roll and what to look out for.

8 Best Eco Friendly Toilet Paper Choices
Wondering what’s the most environmentally friendly toilet paper you can buy in the UK?
We’ve rounded up 8 of the best eco toilet paper brands on the UK market today, so you can get a better idea of what toilet roll alternative would make your home more sustainable.
1. Serious Tissues
Serious Tissues are a carbon neutral toilet paper company who are taking our planetary issues seriously.
These eco-friendly toilet rolls are made just outside of Manchester in the UK using 100% recycled paper, contain no plastic at all, no dyes, perfumes or unnecessary chemicals – how’s that for sustainable toilet paper?
For every roll bought, Serious Tissues will also plant a tree.
My family has used Serious Tissues toilet paper and we think it’s genuinely top quality stuff. Probably the best eco friendly toilet paper we’ve tried. You can read more in my Serious Tissues review here.
Serious Tissues Discount Code: Use TINYECO for 20% off

2. Naked Sprout
Dorset-based Naked Sprout offers ultra-soft, unbleached, and 100% plastic-free toilet rolls made from sustainable bamboo.
They are FSC certified and partnered with the NGO Just A Drop, helping to provide safe fresh water to populations in need with every purchase. They’re also a certified B Corporation company, meaning they hold the planet in the same regard as their profits.
You can read my Naked Sprout review here.
Naked Sprout Discount Code: Use TINYECO for 10% off

3. Bazoo
Bazoo is recognised as the world’s first carbon-negative toilet paper company. They offer products made from FSC certified bamboo and plastic-free, recyclable packaging.
The company not only offsets emissions but also donates part of its profits to the Rainforest Trust to protect important rainforest habitat across the world. The image below shows their Protected Species range.
Read up on my in-depth Bazoo toilet paper review.
Bazoo Discount Code: Use code TINYECO for 10%

4. Bumboo
Bumboo offers 100% bamboo-derived toilet paper in a stylish plastic-free packaging, which is also fully recyclable and compostable.
Like most of these eco-friendly brands, you’ll pay a little extra for much better quality but this can be eased by buying in bulk and by signing up to a subscription.
Bumboo is FSC certified and offers carbon-neutral delivery on orders over £20. They also work with Eden Reforestation Projects to plant a tree for every box sold, which is fantastic.
You can read my full Bumboo toilet paper review here.
Bumboo Discount Code: Use TINYECO10 for 10% off your first order.

5. Who Gives a Crap
With its quirky name and quirky packaging, Who Gives a Crap is definitely not your usual toilet roll!
Offering 100% bamboo toilet paper in colourful plastic-free packaging, the Aussie brand also donates as much as 50% of its profits to charities working in sanitation aid.
They are a B Corp certified company and their products are also FSC certified! If you do indeed give a crap, you can read my full Who Gives A Crap review here.
Who Gives A Crap Discount Code: Use TINYECOHOME for £5 off first subscription order

6. Cheeky Panda
Cheeky Panda create their eco friendly toilet roll using surplus virgin pulp bamboo, which would otherwise go to waste. This is also from FSC bamboo forests and contains only plant-based ingredients.
They deliver all of their eco toilet roll in 100% plastic free packaging, otherwise known as a simple biodegradable cardboard box, and offer a subscription service for a regular delivery.
Cheeky Panda Discount Code: Use TINY for 20% off

7. Honest Supplies
Honest Supplies are a growing UK based company supplying some of the most eco toilet roll out there. They provide carbon negative toilet roll by offsetting 200% of their emissions.
All of their raw paper material comes from local UK recycling plants. It’s not treated with any kind of bleach, whitening agent or chlorine either. Their product is completely plastic free too with the toilet roll coming in a cardboard box.
This makes Honest Supplies one of the best choices for toilet paper. You can read my Honest Supplies review here.
Honest Supplies Discount Code: Use HonestTinyEco for 12% off your first order.

8. Ecoleaf
Ecoleaf by Suma make soft, 100% recycled toilet paper. All of their toilet rolls are made in the UK and packaged in recycled paper.
These are bleach free, as well as free from dyes and other chemicals. Each roll has 240 sheets, which is a decent number.

Toilet roll and deforestation
The average adult will use 384 trees-worth of toilet roll throughout their lives. That’s a lot isn’t it?
Deforestation is one of the most pressing environmental issues facing the world today. It’s estimated that 10 million trees are cut down every year just for toilet paper! That’s 27,000 trees cut down every day for toilet roll.
The average person in the US goes through 141 rolls a year. In the UK, this is slightly less at 127 rolls.
The effects of deforestation are disastrous and far-reaching. Loss of vegetation is not only a threat to biodiversity but also one of the driving causes of climate change, contributing to ever-rising carbon emissions. You can read up on the UK woodland state here.
As the world is losing almost 6 million hectares of forest each year to deforestation, more eco-conscious consumers are reconsidering their shopping choices when it comes to pulp and paper-derived products.
Changing to an sustainable toilet roll can have a huge positive impact.
What makes eco toilet paper?
What exactly do we mean by eco friendly toilet paper?
Generally speaking, more environmentally friendly toilet paper is not only made of sustainable materials like recycled paper but also packaged sustainably. This can be using recycled packaging or, better yet, 100% plastic-free packaging.
On top of that, eco friendly toilet roll tends to be unbleached and chlorine-free. This is because bleaching paper to make it look whiter ends up releasing unnecessary chemicals into our freshwater, contributing to waterway pollution.
Not to mention, using chemically bleached tissue on some of our most intimate areas it’s not great for our health either!
So, to buy eco toilet roll, make sure you look out for:
- Recycled materials
- Plastic free
- Recyclable packaging
- Unbleached
- Chlorine free

Types of eco friendly toilet paper
So, what’s the best eco friendly toilet paper you can buy today to protect forests and lower your carbon footprint? Is there a best eco toilet paper type you can buy?
In 2023, there are two main types of eco toilet paper available on the market. There is a third type that might start to make in-roads and that we may see more of in the future.
All offer a good way to create environmentally friendly toilet paper.
Recycled paper rolls
Recycled toilet paper is the cheapest and most commonly available alternative to virgin pulp toilet paper.
This option is made from 100% recycled paper, or in some cases, even post-consumer paper. This means that otherwise ‘useless’ paper that cannot be recycled in any other way is saved from the landfill and reused.
Recycled toilet paper offers one of the most sustainable ways to make toilet roll.
Bamboo toilet paper
Recycled paper has its benefits, but we all know that recycling is far from the perfect solution to our climate issue.
So, toilet paper made from bamboo pulp rather than tree pulp is usually considered an even better eco-friendly option. This is because the crop requires a lot less land and time to grow than traditional wood. Read more on bamboo sustainability here.
Unfortunately, bamboo toilet paper tends to be considerably more expensive than recycled paper options, but on the plus side plant-based products are great if you have a composting toilet!
Wheat straw toilet paper
While not yet widely available, wheat straw toilet paper is a promising new product in the world of sustainable toilet paper. It’s currently going through the last stages of development in Germany.
Using wheat pulp means repurposing leftovers from the agricultural industry, reducing not only waste but also carbon emissions in the process. Putting a ‘waste’ product to good use is always a great, sustainable option. You can have a read on what is wheat straw here.
Is bamboo toilet paper really better for the environment?
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- Sustainable bamboo
- No bleach or whitening chemicals
- Plastic free
- Made in a renewable energy, carbon neutral factory
- Great price
- Sourced in China, made in Europe (carbon neutral factory)
- Sustainable bamboo
- Extra long rolls
- Recycled toilet paper option
- Carbon neutral delivery and B Corp Certified
- Made in China
- Whitened paper
- Individually wrapped
- Sustainable bamboo
- Natural versions available
- Plastic free
- Unwrapped options
- No chemical enhancers
- Made in China
- Whitened paper (natural option too)
- Individually wrapped
Bamboo toilet paper is considered the most environmentally sustainable of all alternative options. It’s said to produce 30% less GHG emissions than recycled paper and 65% less carbon compared to traditional loo rolls.
However, it does have to be shipped all the way from China. For this reason, recycled paper from local sources may be better in terms of carbon emissions.
Using bamboo pulp is also a good choice when it comes to reducing the effects of deforestation and habitat loss. Bamboo takes mere weeks to grow as opposed to the years of growing that trees require, while not needing nearly as much land.
This means that bamboo is one of the most sustainable crops when it comes to both land use and emissions! You can read up fully on if bamboo is eco friendly here.
What to look out for when buying sustainable toilet paper?
Still, this doesn’t mean that all bamboo toilet paper brands are equal when it comes to their eco-credentials.
There are some key features you should keep in mind whenever you are shopping for eco-friendly toilet paper to ensure you are actually supporting sustainable practices.
- FSC Certified paper – the most important thing you should look out for is a Forest Stewardship Council (FSC) certification. This is a seal of approval certifying that the bamboo fibres were grown sustainably. In this case, ‘sustainably’ means that no forest land has been cut down to make room for bamboo crops,
- No plastic packaging – make sure your new loo roll comes in plastic free packaging. Common alternatives include packaging made from paper or recycled materials.
- No chlorine and other toxic chemicals have been used throughout the production process. This is harder, and sometimes impossible, to figure out when you’re in a shop looking at the shelves. This is why it’s a good idea to already have the eco toilet paper brands in mind you want to buy from.
- Unbleached – don’t let the colour put you off, you’ll get used to it. White toilet roll is only for the aesthetics.
My verdict on eco friendly toilet roll
And there we are, 8 of the best eco friendly toilet papers available right now.
Are you now ready to embrace the climate-positive world of eco friendly toilet paper?
In my view, the best sustainable toilet paper I’ve tried is from Serious Tissues.
It’s all made in the UK using recycled paper, which are both environmentally friendly choices. You can use the code TINYECO for 20% off your first order.
Whether you’ll stick to the more affordable recycled paper loo rolls or give sustainable bamboo toilet paper a try, every little change will have a huge impact on our forests and the environment at large.
Thanks for reading and keep up the good work!
Related Articles:
- Serious Tissues Review
- Bumboo Toilet Paper Review
- Naked Sprout Review
- Who Gives A Crap Toilet Paper Review
- 10 Best Eco Friendly Toilet Cleaners

I’m the Creator and Editor of Tiny Eco Home Life. I write and publish information about living a more sustainable, environmentally friendly life. Away from the laptop, I love spending time in nature and with my young family (plus Murphy the dog!). I write and send out the Eco Life Newsletter.