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7 Most Eco Friendly Toilet Paper UK [2023 Review]

best eco friendly toilet paper uk

Toilet paper is a staple in every household. It’s for this reason why considering a more eco friendly toilet paper is important. 

Out of the many paper products we consume every day, toilet paper is usually one of the easiest to forget when tallying up the impact of paper items — just because we use it so frequently!

In fact, the average adult will use 384 trees-worth of toilet roll throughout their lives.

Toilet roll and deforestation

Deforestation is one of the most pressing environmental issues facing the world today. It’s estimated that 10 million trees are cut down every year just for toilet paper!

That’s 27,000 trees cut down every day for toilet roll.

The effects of deforestation are disastrous and far-reaching. Loss of vegetation is not only a threat to biodiversity but also one of the driving causes of climate change, contributing to ever-rising carbon emissions. You can read up on the UK woodland state here.

As the world is losing almost 6 million hectares of forest each year to deforestation, more eco-conscious consumers are reconsidering their shopping choices when it comes to pulp and paper-derived products.

Changing to an eco friendly toilet roll can have a huge positive impact.

So, what is the best eco friendly toilet paper and what features should you look out for when buying sustainable toilet rolls? Here’s all you need to know!

Quick list of eco friendly toilet paper brands 2023

If you’re looking for a quick list straight off the bat of where you can buy your eco friendly toilet roll from, then here it is.

  1. Serious Tissues – code TINYECO for 20% off
  2. Naked Sprout – code TINYECO for 10% off
  3. Cheeky Panda – code TINY for 20% off
  4. Who Gives a Crap – code TINYECOHOME for £5 off first subscription order
  5. Bazoo – code TINYECO for 10% off
  6. Bumboo
  7. Honest Supplies

Please note, the brands here aren’t listed in any particular order. That being said, of the ones I’ve tried Serious Tissues have been the best quality.

You can carry on reading below to find out all the details on eco toilet roll and what to look out for.

The post contain affiliate links. Rest assured, this doesn’t change anything for you. All it means is that I may receive a small commission on any subsequent sales – something that helps to keep this site going!

What makes eco toilet paper?

What exactly do we mean by eco friendly toilet paper?

Generally speaking, eco friendly toilet paper is not only made of sustainable materials like recycled paper but also packaged sustainably. This can be using recycled packaging or, better yet, 100% plastic-free packaging.

On top of that, eco friendly toilet roll tends to be unbleached and chlorine-free. This is because bleaching paper to make it look whiter ends up releasing unnecessary chemicals into our freshwater, contributing to waterway pollution.

Not to mention, using chemically bleached tissue on some of our most intimate areas it’s not great for our health either!

So, to buy eco toilet roll, make sure you look out for:

  • Recycled materials
  • Plastic free
  • Recyclable packaging
  • Unbleached
  • Chlorine free
serious tissues eco friendly toilet roll 36 box
My Serious Tissues delivery. You can buy your Serious Tissues here. Use the code TINYECO for 20% off

Types of eco friendly toilet paper

So, what’s the best eco friendly toilet paper you can buy today to protect forests and lower your carbon footprint? Is there a best sustainable toilet paper type you can buy?

In 2022, there are two (soon to be three) main types of eco toilet paper available on the market.

All offer a good way to create environmentally friendly toilet paper.

#1. Recycled paper rolls

Recycled toilet paper is the cheapest and most commonly available alternative to virgin pulp toilet paper.

This option is made from 100% recycled paper, or in some cases, even post-consumer paper. This means that otherwise ‘useless’ paper that cannot be recycled in any other way is saved from the landfill and reused.

Recycled toilet paper offers one of the more sustainable ways to make toilet roll

#2. Bamboo toilet paper

Recycled paper has its benefits, but we all know that recycling is far from the perfect solution to our climate issue.

So, toilet paper made from bamboo pulp rather than tree pulp is usually considered an even better eco-friendly option. This is because the crop requires a lot less land and time to grow than traditional wood. Read more on bamboo sustainability here.

Unfortunately, bamboo toilet paper tends to be considerably more expensive than recycled paper options, but on the plus side plant-based products are great if you have a composting toilet!

#3. Wheat straw toilet paper

While not yet widely available, wheat straw toilet paper is a promising new product in the world of sustainable toilet paper. It’s currently going through the last stages of development in Germany.

Using wheat pulp means repurposing leftovers from the agricultural industry, reducing not only waste but also carbon emissions in the process. Putting a ‘waste’ product to good use is always a great, sustainable option. 

But what is the most eco-friendly toilet paper out of the bunch?

who gives a crap toilet rolls on table
My eco toilet roll from Who Gives A Crap. Read my review here

Is bamboo toilet paper really better for the environment? 

Bamboo toilet paper is considered the most environmentally sustainable of all alternative options. It’s said to produce 30% less GHG emissions than recycled paper and 65% less carbon compared to traditional loo rolls.

However, it does have to be shipped all the way from China. For this reason, recycled paper from local sources may be better in terms of carbon emissions.

Using bamboo pulp is also a good choice when it comes to reducing the effects of deforestation and habitat loss. Bamboo takes mere weeks to grow as opposed to the years of growing that trees require, while not needing nearly as much land.

This means that bamboo is one of the most sustainable crops when it comes to both land use and emissions! You can read up fully on if bamboo is eco-friendly here.

What to look out for when buying sustainable toilet paper?

Still, this doesn’t mean that all bamboo toilet paper brands are equal when it comes to their eco-credentials.

There are some key features you should keep in mind whenever you are shopping for eco-friendly toilet paper to ensure you are actually supporting sustainable practices.

  • FSC Certified paper – the most important thing you should look out for is a Forest Stewardship Council (FSC) certification. This is a seal of approval certifying that the bamboo fibres were grown sustainably. In this case, ‘sustainably’ means that no forest land has been cut down to make room for bamboo crops,
  • No plastic packaging – make sure your new loo roll comes in plastic free packaging. Common alternatives include packaging made from paper or recycled materials.
  • No chlorine and other toxic chemicals have been used throughout the production process. This is harder, and sometimes impossible, to figure out when you’re in a shop looking at the shelves. This is why it’s a good idea to already have the eco toilet paper brands in mind you want to buy from.

7 Best Eco Friendly Toilet Paper UK

Wondering what is the most eco friendly toilet paper you can buy in the UK?

We’ve rounded up 7 of the best eco toilet paper UK brands on the market today, so you can get a better idea of what toilet roll alternative would make your home more sustainable.

Please note, there are some affiliate links below that means I may get a small commission on any purchases.

serious tissues eco friendly toilet paper box

1. Serious Tissues

Serious Tissues are a carbon neutral toilet paper company who are taking our planetary issues seriously.

These eco-friendly toilet rolls are made just outside of Manchester in the UK using 100% recycled paper, contain no plastic at all, no dyes, perfumes or unnecessary chemicals – how’s that for sustainable toilet paper?

For every roll bought, Serious Tissues will also plant a tree.

My family has used Serious Tissues toilet paper and we think it’s genuinely top quality stuff. Probably the best eco friendly toilet paper we’ve tried. You can read more in my Serious Tissues review here.

Serious Tissues Discount Code: Use TINYECO for 20% off

serious tissues eco friendly toilet paper

2. Naked Sprout

Dorset-based Naked Sprout offers ultra-soft, unbleached, and 100% plastic-free toilet rolls made from sustainable bamboo.

They are FSC certified and partnered with the NGO Just A Drop, helping to provide safe fresh water to populations in need with every purchase. They’re also a certified B Corporation company, meaning they hold the planet in the same regard as their profits.

You can read my Naked Sprout review 2023 here.

Naked Sprout Discount Code: Use TINYECO for 10% off

naked sprout eco friendly toilet paper

3. Cheeky Panda

Cheeky Panda create their eco friendly toilet roll using surplus virgin pulp bamboo, which would otherwise go to waste. This is also from FSC bamboo forests and contains only plant-based ingredients.

They deliver all of their eco toilet roll in 100% plastic free packaging, otherwise known as a simple biodegradable cardboard box, and offer a subscription service for a regular delivery.

Cheeky Panda Discount Code: Use TINY for 20% off

eco friendly toilet roll by cheeky panda

4. Who Gives a Crap

With its quirky name and quirky packaging, Who Gives a Crap is definitely not your usual toilet roll!

Offering 100% bamboo toilet paper in colourful plastic-free packaging, the Aussie brand also donates as much as 50% of its profits to charities working in sanitation aid.

They are a B Corp certified company and their products are also FSC certified! If you do indeed give a crap, you can read my full Who Gives A Crap review here.

Who Gives A Crap Discount Code: Use TINYECOHOME for £5 off first subscription order

who gives a crap eco toilet rolls
Who Gives A Crap toilet rolls in my bathroom

5. Bazoo

Bazoo is recognised as the world’s first carbon-negative toilet paper company. They offer products made from FSC certified bamboo and plastic-free, recyclable packaging.

The company not only offsets emissions but also donates part of its profits to the Rainforest Trust and JUSTONEOCEAN — a sustainable choice all around! The image below shows their Protected Species range.

Bazoo Discount Code: Use code TINYECO for 10%

bazoo eco friendly toilet paper in wicker basket

6. Bumboo

Bumboo offers 100% bamboo-derived toilet paper in a stylish plastic-free packaging, which is also fully recyclable and compostable.

Like most of these eco-friendly brands, you’ll pay a little extra for much better quality but this can be eased by buying in bulk and by signing up to a subscription.

Bumboo is FSC certified and offers carbon-neutral delivery on orders over £17. They also work with Eden Reforestation Projects to plant a tree for every box sold, which is fantastic.

bumboo eco friendly toilet paper

7. Honest Supplies

Honest Supplies are a growing UK based company supplying some of the most eco toilet roll out there. They provide carbon negative toilet roll and centrefeed by offsetting 200% of their emissions.

All of their raw paper material comes from local UK recycling plants. It’s not treated with any kind of bleach, whitening agent or chlorine either. Their product is completely plastic free too with the toilet roll coming in a cardboard box.

honest supplies eco toilet roll

Wrap up on eco friendly toilet roll

And there we are, 7 of the best sustainable toilet paper alternatives out there. Are you now ready to embrace the climate-positive world of eco friendly, ethical toilet paper?

In my view, the best eco sustainable toilet paper I’ve tried is from Serious Tissues. They’re local and use recycled paper, both of which are environmentally friendly choices. You can use the code TINYECO for 20% off your first order.

Whether you’ll stick to the more affordable recycled paper loo rolls or give sustainable bamboo toilet paper a try, every little change will have a huge impact on our forests and the environment at large.

Thanks for reading and keep up the good work!


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Ben & Murphy Peaks Mam Tor

Ben is the Creator and Editor of Tiny Eco Home Life. I write and publish information about more sustainable, environmentally friendly living in and around the home.

Alongside this website, I love spending time in the natural world, living a simple life and spending time with my young family (Murphy the dog!) I round up my thoughts and recent blogs on the Eco Life Newsletter.