Serious Tissues Review: How Good Is This Recycled Toilet Roll?

Words by Ben Hardman

Are you trying to find out if Serious Tissues are any good? Maybe you’ve heard about their eco toilet paper. Or perhaps about their recycled kitchen roll?

I’ve used a number of Serious Tissues products over the past 6 months and have been impressed. But how does it all stack up? This Serious Tissues review will help you decide if they’re worth trying out.

In short, Serious Tissues have quickly turned into one of my favourite eco friendly toilet roll company. Excellent quality and environmentally friendly standards all around.

serious tissues toilet paper with mountains in background

Our Review: Serious Tissues


100% recycled toilet roll
UK sourced paper and manufacturing
Zero plastic, no unnecessary packaging
Good quality, soft toilet roll – 2 ply thick, extra long
Free delivery
Decolourise paper using non-chlorine and non-bleach method

Code: TINYECO – for 20% off

To read more, this Serious Tissues review I’ll go over who the company are, talk about the Serious Tissues toilet roll, discuss whether it’s sustainable or not, plus a few more details.

What are Serious Tissues made from?

The Serious Tissues toilet roll is made from fully recycled paper sourced across the UK. It’s known as post-consumer waste and the sort that’s collected from paper bins and offices. This is great to hear.

Serious Tissues are said to have produced the UK’s first carbon neutral toilet roll. Their carbon neutral status claim has been verified by a third party company who specialise in calculating carbon footprints.

From this, they’ve produced a good quality 2 ply toilet roll.

My box of 36 Serious Tissue toilet rolls

Here’s a snapshot of what you get with a Serious Tissues toilet paper box.

  • 36 rolls per box
  • Made with 100% recycled paper from UK sources
  • Toilet roll made in the UK
  • 2 ply thickness
  • 250 sheets per roll (almost 50%) longer than your standard supermaket rolls
  • Packaged in recycled cardboard box

Where are Serious Tissues toilet rolls made?

The Serious Tissues toilet paper is made in the UK. They used to use a factory in Lancashire, but they’ve switched to one in Lincolnshire.

For those of us trying to live a more sustainable life, this is really good news.

Local is always the best option when it comes to buying products as it helps to lower the carbon footprint associated with transportation. Plus you’re usually helping out a smaller business.

serious tissues box

Is Serious Tissues toilet paper any good?

Ok, you can see that Serious Tissues produce an eco toilet paper, but is it any good?

The answer is an overwhelming yes. In my opinion, the toilet paper produced by Serious Tissues is great.

Although made from 100% recycled materials, you wouldn’t think so if you were comparing against the market leaders. The Serious Tissues loo roll is a high quality product that has stood the test of time in our household.

There have been a few rumblings that the quality associated with Serious Tissues has dropped. I believe they’ve gone from rolls of 240 sheets of a 3-ply thickness to 250 sheets of a 2-ply thickness, resulting in thinner rolls. I haven’t personally experienced the thinner rolls, but a few people have mentioned it.

Are They A sustainable brand?

serious tissues eco toilet paper

Aside from making good quality, sustainable products, Serious Tissues care about important environmental issues too.

Firstly, they are a carbon neutral company and have created the UK’s first carbon neutral toilet roll (more on that just below).

I’d consider Serious Tissues to be a very sustainable company for the following reasons:

  • Locally made product
  • Uses 100% recycled paper – no trees cut down
  • No plastic – no plastic wrappers
  • Comes in a recyclable cardboard box
  • No use of dyes or perfumes
  • Vegan friendly

Although Serious Tissues state they don’t use any unnecessary chemicals, they do use a non-chlorine and non-bleach based solution to decolourise the paper, so it appears an off-white colour.

Whitening paper is purely done for aesthetics. It’s the same story for the likes of white vs brown coffee filters. It would be more sustainable if Serious Tissues didn’t whiten their paper, but then I’m assuming less people would buy it.

For every toilet roll bought, Serious Tissues will also plant a tree. So far they’ve planted over 1.4 million trees. They use a few different companies to do this, details of which haven’t been given. I use Ecologi for my tree planting and carbon offsetting who are brilliant.

In terms of sustainable bathrooms, you might be interested to read about these eco friendly toilet cleaners too.

serious tissues toilet roll box

So, how are Serious Tissues carbon neutral?

Serious Tissues have used a third party organisation ( to provide a comprehensive look at their full carbon footprint.

To do this, emission calculations need to be done in three areas: Scope 1, Scope 2 and Scope 3 (more details on the different Scopes here).

Establishing detailed greenhouse gas emissions is a key step for a company to reduce their environmental impact.

Proper environmental reporting gives a greater understanding of where emissions are being emitted, which allows for reduction targets to be set, reduction plans to be put in place and hopefully actions at the end of it all.

Reducing emissions at source, rather than offsetting, should always be the first port of call. This can then be supplemented with tree planting and carbon offsetting.

How much does Serious Tissues toilet paper cost?

For a box of 36 toilet rolls you will pay:

  • £31.49 when you subscribe (delivered every 1-3 months)
  • £34.99 for a one off purchase

Considering you get 250 sheets of 2 ply paper per toilet roll, this represents good value. For a box of 36 toilet rolls you get a total of 9,000 sheets.

At a price of £34.50, this equates to £0.96 per roll or around 40p per 100 sheets.

How does this compare to other toilet paper brands?

Let’s take Who Gives A Crap.

With their recycled toilet paper you get 24 toilet rolls for £28. Each of their rolls is made up of 400 sheets. So, for a box of 24 toilet rolls you get 9,600 sheets altogether.

Priced at £28, this gives us a price of is £1.16 per roll or around 30p per 100 sheets.

Serious Tissues Discount Code

If you’re looking to buy and try out a box of Serious Tissues toilet roll, I’d highly recommend them.

Just enter my TINYECO Serious Tissues discount code at checkout for a generous 20% off your total order!

Visit Serious Tissues Here

Serious Tissues vs Who Gives A Crap

who gives a crap eco toilet rolls

Here’s where it starts to get interesting.

If you’ve been researching eco toilet paper, I’m sure you would have come across Who Gives A Crap.

This Australian toilet paper company have been taking ethical businesses by storm. Their striking name and colourful designs make them a winner from marketing point of view, but what’s my verdict on Serious Tissues vs Who Gives A Crap?

Comparing the recycled toilet paper of both companies, I thought there was a gulf in quality.

The toilet paper from Serious Tissues was softer, thicker and seemed more luxurious. Even my partner didn’t realise I’d swapped it out at the time!

However she did notice the difference with Who Gives A Crap. The WGAC recycled toilet paper seemed to be thinner (even though it’s 3 ply still) and teared quite easily.

The other big point of consideration is where the toilet rolls are made. WGAC make their toilet roll in China, whereas Serious Tissues are made right here in the UK.

As you can read in my Who Gives A Crap review, they are a good, sustainable company making recycled and bamboo toilet paper. But I didn’t find their product as good, plus it comes with a heavier carbon footprint.

All things considered, my winner is Serious Tissues.

Recycled vs bamboo toilet paper

Serious Tissues make a point of emphasising that their toilet rolls are made from recycled paper rather than bamboo.

Is this better?

Using recycled paper from the likes of UK offices, newspapers and cereal boxes helps to reduce the carbon footprint of the product in comparison to bamboo-based toilet paper. There’s limited transportation involved compared to bamboo.

Other companies producing recycled toilet paper in the UK include Honest Supplies. You can read my Honest Supplies review here.

The main issue with bamboo toilet paper is that it’s grown in China and often goes through the manufacturing process here too, like it does with Who Gives A Crap, Bumboo and Bazoo. To get to the UK it’s then shipped half way across the world.

Some companies, like Naked Sprout, ship the bamboo to Europe where they then manufacture their products in a certified carbon neutral factory.

You also may have heard about the recent bamboo toilet roll scandal. A number of bamboo toilet roll brands were investigated and found to have very little bamboo content. All put this down to supply chain issues rather than deliberately misleading people, but it shows one of the issues with sourcing materials from so far away.

Despite this, bamboo is considered a sustainable material because of the way it’s grown. It’s actually a type of grass that will regrow rapidly once harvested. Bamboo is a better choice than felling a tree for virgin toilet roll paper.

Who owns Serious Tissues?

Serious Tissues are a UK company started in 2020 by 4 dads – Chris, Cemal, Richard and Martin.

They started the company as a way to do their bit to combat climate change and stop the unnecessary cutting down of trees to make toilet paper.

I agree. Why should we cut down trees just to make toilet roll? It doesn’t really make sense.

After starting off making one of the best eco friendly toilet rolls, Serious Tissues now produce a small range of products including:

serious tissues toilet paper with mountains in background

Our Review: Serious Tissues


Discount Code: TINYECO – for 20% off

Related bathroom reads…
About The Author
Ben & Murphy Tiny Eco Home Life

Ben is the Creator and Editor of Tiny Eco Home Life. He writes and publishes information on sustainable living, green design and the environment. Away from the laptop, Ben loves spending time in nature and with his young family - plus Murphy the dog!

Follow Ben on socials:

Read more:

About Ben

All articles


Join The Eco Life newsletter

And stay up-to-date with all the latest articles and insights.